Empower Business Solutions- Coaching & Advice for Melbourne Small Business Owners- Multiplying Profits & Making Your Business Run without You.
The Best Marketing Strategies and Business Plans Empower Business Solutions

Small Business Coaching & Consulting

Our very practical Business Coaching & Consulting Solutions are designed for Your Business Success where ever it is on the Business Growth curve. We understand that one size does not fit all. To see all our solutions (including non-coaching solutions) organised by your business lifecycle stage visit our Business Advice Products & Services page Our Business Coaching programs include:

While each of these programs has a particular focus, they will all be tailored to meet the needs of Your Business. They can be provided on either a Coaching or Consulting basis. And they all come with their own guarantees. An outline of the objectives of each of the programs is provided below. To obtain further details about our programs, either Contact Us stating the name of the programs in which you are interested, or provide us information on your Business Problems, and we will send you information on the type of service most applicable for your needs. Or, check out our FAQ's.

Alternatively, find out how a FREE Consultation will show you How to DOUBLE Your Profits in 12 Months, and find out then which Solution is right for Your Business. At this consultation, valued at $285, you will receive thousands of dollars of great ideas in just 1 Hour! We will discuss the issues in your business and how to apply the five profit drivers to double your profit in 12 months! You will also receive a copy of The Goal Achievement Blueprint Manual- $25 value free.

 

Marketing Audit

- Find out: Are You a Smart Marketer?
Marketing AuditOur Marketing Audit service is designed for Business Owners who want an objective review of their Marketing Strategy and Tactics, are looking for some great new ideas that they can use straight away, and feel confident that they can implement any recommendations themselves. This is the most affordable of all our supported programs.

In this program, we review and analyse all your marketing materials, promotions and programs, and give a consultation on how your Marketing Systems can be improved and provide you with a written action plan specifically for your business. You will learn:

  • Which marketing strategies to use to best market Your Business
  • Which marketing mistakes and costly promotions to avoid

The audit process can be completed in under two weeks. And will give you many practical strategies that you can implement straight away. You could be seeing results within weeks of starting to use our strategies. While we may recommend advertsing, that is only one marketing channel, and many of the strategies we recommend cost little or nothing to implement. Often it just comes down to doing things differently.

And like all our supported programs, our Marketing Audit comes with its own guarantee of value to your business.

To find out more details about our Marketing Audit consulting service contact us now.

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Marketing Solutions

- Find out: Are You a Smart Marketer?
Our supported Marketing Solutions are designed to assist Business Owners to implement market strategies and tactics into their business. This is a very focussed program guaranteed to rapidly and massively lift sales in your business. This program is ideally suited to small retail businesses and comes with 12 months of support. Just some of the things we will show you are:

  • How to double or even triple your client base within 12-18 months with absolutely ZERO cash outlay! (This is not theory. Its been done over and over!)
  • How to get your staff to approach your business with the same passion and energy as you do.
  • How to create offers that your competition simply cannot compete with.
  • How to position your company as the market leader overnight.
  • How to make it virtually impossible for a client to say no to your offer when they are genuinely in the market for your product or service.
  • How to completely revolutionize your advertising results through implementing just a few closely guarded secrets.
  • How to systematise your business, process by process, so that you can one day walk away with out jeopardizing your earning.
  • And MUCH more

In addition to this information- which we will help you implement in Your Business, you will receive:
  • Actual scripts to implement the strategies outlined.
  • Real, tested sales letters you can model to structure your offers.
  • Real life examples of Joint Venture proposals that have yielded hundreds of thousands of dollars in sales

Interested in our Marketing Solutions Program? Click here to find out more about this coaching program!

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Business Systems

- Find out: Do You Own a Business or a Job?
For the Business Owner who wants to become more organised and have more time to work on their business rather than in their business, implementing Systems throughout their Business will be their focus. A good system is logical and simple to use, and ensures that your customer service levels are always consistent. Some of the other key benefits of a system, are:

  • Systems enable your business to operate without you and turn it into a money making machine.
  • Systems increase the effectiveness and efficiency of a business.
  • Systems allow you to develop a saleable asset.
  • Systems take out some, if not most of the risk for you as a business owner, by stabilising your business with proven methods of carrying out your business activities.
  • Systems allow you to employ staff with lower levels of skills.
  • Systems ease the burden of training staff and speed up the time for them to become productive and "profitable" employees.
  • Systems make you rich. They enable you to leverage your time, your effort, your knowledge and your money.

A system will guide companies to manage and monitor their activity. It will produce a predictable dividend return for the money, time and effort invested. It will give you control of your business even if you are not there. Your system will be based around policies, planning and procedures in every part of your business that you and your staff will apply every day.

Some of the common areas where systems are implemented are Financial, Administration, Operations, People, Marketing and Risk Management. A Business System does not have to be complex-good ones aren't! They are also essential if you want to grow your business. Many businesses fail as they expand, or change their focus, because their systems are inadequate, and quality declines as they try to service more customers.

Our Free Resouces section provides more information on what a system does and how it operates. If you are interested in finding out more about our Business Systems Programs, click here for more information about this coaching program!

Are you looking for Business Systems Software? Click Here.

Are you looking for Business Management Systems Development and Implementation? Click Here.

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Small Business Profit Driver Program

-  Find out: Are You a Smart Marketer?
Business Owners seeking a comprehensive overhaul of their Marketing System will find the Small Business Profit Driver Program the most attractive solution. This program focuses on all elements of the Marketing Pipeline from Lead Generation to Closing the Sale and Follow-up. It is based on the Five Profit Drivers:

  • Increasing the number of Enquiries
  • Increasing the conversion rate of Enquiries to Sales
  • Increasing the Average Value per Sale
  • Increasing the number of Times a Customers Buys from You
  • Increasing the Profit per Sale

While you can also increase Profit by cutting costs, this is a limited strategy as there is only so far you can cut before affecting quality and service. However, very significant efficiency gains are still achieveable through the implementation of Business Systems that definitely provide a competitve advantage. However, this particular program is focused on the "no limit" Five Profit Driver Marketing Strategies.

By developing a system around each of the Five Profit Drivers, you will massively increase your profits. In this program we review real example after real example on how you can apply these strategies to your own business and develop your own Marketing System. Thousands of businesses in Australia have used this program which is based on 13 years and millions of dollars of research. This program has been developed from tests and data collected from the most successful companies that have used these methods.

From this program, you will learn:

  • How to target the best buyers and make them your customers
  • Low or zero cost customer generation strategies
  • How to deal with Phone Enquires
  • Quoting
  • Sales Methods
  • Packaging your Product for Maximum Profit
  • Cross-selling and Up-selling
  • Differentiating your Product
  • Cutting your Marketing Costs
  • Pricing Strategies
  • Increasing Customer Loyalty
  • Follow-up Programs


Our Free Resouces section provides more information on Marketing Systems and their benefits. If you are interested in finding out more about our Small Business Profit Driver Program, click here for more information about this coaching program!

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Small Business Strategies and Systems

For Business Owners who have all the customers they want, or they can handle, which is the more usual situation, but would like to invest in working smarter rather than harder, this is the right program. The Small Business Stategies and Systems program provides a solid foundation for growth and further business development. It is ideal for those Owners seeking to separate themselves from their business and build it to the point where it can operate without them. It is also essential for any business which is operating at the limits of its capacity, or owners who are working excessive hours. It is a program designed to take any business to the next level.

This program covers the development of Business Strategy and a Business Plan and the implementation of a Business System. The first stage in this process is to set goals and directions for your business. We help you create a long term success plan and an exit strategy. Your business direction is determined through an objective analysis of your business strengths and weaknesses and an analysis of your "Market Universe". Through this process we help determine your Market Strategy, which will allow you to determine:

  • Your Ultimate Strategic Position
  • Your Unique Selling Points
  • How you present your Business to your Market Place
  • How to present an Offer that your Customers and your Competitors' Customers will want

This analysis will provide you the framework and themes that you should use in all your day-to-day tactical marketing. Tactical Marketing, however, is addressed more comprehensively in the Small Business Profit Driver Program.

The second stage in the Small Business Strategies and Systems program is the implementation of your Business System. As is described more completely in the Business Systems program, the focus here is to dramatically increase the efficiency in every aspect of your business. Systems will reduce your costs, and ensure a consistent level of service to your customers.


The third stage, usually undertaken concurrently with the systems stage, is your People System. Although this is part of your Business System, it is probably the most important of all your systems, and has a special place in this program. It is also the system that is most neglected in small business, and leads to the common complaint- "you just can't get good people these days". The truth is, nowadays potential employees are just as fussy about who they work for, as employers are about who they hire. And if you don't have good people systems, the best people won't join your firm, or won't stay. This is not just about money. In fact, people will work for less pay if there are good people systems in a business. The key steps in developing your people system are:

  • Define your Organisation now and in the future
  • Define the roles in your organisation
  • Identify the required skills for each role
  • Determine Performance Benchmarks
  • Review Performance
  • Develop training programs for your people
  • Develop Performance Reward Programs

Your people systems will also contain a range of other policies, such as staff induction, overtime, annual leave etc. But the most important reason to have People Systems is:

Good People Systems attract Good People. And if you ever want your business to run without you, you must have good people.

Our Free Resouces section provides more information on People Systems and their benefits. If you are interested in finding out more about our Small Business Strategies and Systems Program, click here for more information about this coaching program!

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Small Business Success Program

For Business Owners desiring a complete business makeover. It combines the Small Business Profit Driver Program with the Small Business Strategies and Systems Program. This program is the perfect balance between strategy and tactics. It builds the solid foundation for any business from which a massive growth program can be launched. The Small Business Success Program is about Business Mastery.

In order to succeed in business, you must first understand what makes successful businesses work. Successful businesses don't just happen . . . They are made to happen. All effective and profitable businesses share three basic strengths:

  • They are totally sales and profit oriented
  • They use effective people, systems and methods
  • They sell quality products and services that someone actually wants to buy

This comprehensive program is only for those owners ready to commit to massivley increasing their business profitabilty and achieving ALL their business goals. Our Free Resouces section provides more information on the Four Pillars of Guaranteed Business Success. If you are interested in finding out more about our Small Business Success Program, click here for more information about this coaching program!


Business Coaching We can also offer customised one-on-one workshops with you and your staff in a range of areas. Some of the workshops we offer are:

  • Setting and Achieving Your Business Goals
  • Managing Your Business
  • Organising Your Business Structure so Your Business can run without You
  • Analysing & Reorganising your Workflow Process for greater efficiency
  • Creating Business Systems to save you time and money
  • Defining your Unique Selling Proposition to increase your sales
  • Defining your Marketing Pipeline to increase your sales success
  • Targeting Your Best Buyers
  • Creating a Customer Relationship System for Your Business
  • Getting the most from your people

These can be specifically tailored to your needs. Or new workshops created for the particular problems that face Your Business. This Coaching Program is offerred in the form of either one or two workshops per month. And while we work together, phone, email and fax support is also provided as part of the service. This program comes with no long term commitments, and of course, with its own guarantee.

If you are interested in finding out more about our Business Coaching for You & Your Business Program, click here for more information about this coaching program!

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